MARKETING ACCOUNT DIRECTOR

As a Marketing Account Director at Mariner11, Laura bridges the gap between strategy and execution. She works with clients to shape marketing programs, then manages the projects that bring them to life.

Prior to joining Mariner11, Laura led marketing programs for four fast-growing startups based in New York and San Francisco, building acquisition channels, managing high-performing teams, and developing marketing strategies that accelerated growth. She also brings a strong agency background from her time at Merkle, where she held client delivery, sales support, and marketing management roles, experience that helps her bridge strategy and execution seamlessly.

Laura has led company rebrands and product launches, using market research to align strategy with execution. She has developed full-funnel campaigns to support marketing initiatives, including conferences, content, and ABM programs, that have delivered up to 300% ROI.

Known for her collaborative approach, Laura works closely with marketing, sales, and delivery teams to ensure programs are aligned with business goals and drive measurable growth. She designs and delivers marketing strategies that connect every stage of the funnel, from lead acquisition to client retention.