OUR PROCESS

We help you achieve your growth goals through our 4-step process.

OUR APPROACH

1 STRATEGY

We build out a marketing strategy for your business, aligned to your financial goals, and based on a deep understanding of your audiences, operations, and competitors. 

2 FOUNDATIONS

We build your marketing infrastructure (or optimize your existing one), setting up the systems, tracking, and digital assets that will power your campaigns and deliver measurable results.

3 LONG-TERM SUPPORT

We serve as your marketing team, stewarding your brand with ongoing strategy and campaign implementation to drive sustainable growth. We’re with you until you outgrow us.

4 BEYOND

Once you have achieved your growth goals, we help you refine your marketing approach or build an in-house team. Whether it’s developing a staffing model or sourcing talent, we set you up to go beyond the stars when it’s time to part ways.

HOW WE OPERATE

We embed into your team as your brand steward, marketing strategist, and campaign implementor.

YOUR DEDICATED TEAM

You will get a Marketing Account Director who serves as your strategic advisor, brand manager, and primary point of contact. Your Account Director manages senior marketing experts who will implement your marketing campaigns. They have 10+ years of experience in the domains relevant to your business.

SEAMLESS INTEGRATION

Consider us an extension of your team. We gladly work within your existing systems such as Slack, Google Drive, SharePoint, HubSpot, or Asana. We hold weekly status calls to review progress and plan upcoming initiatives.

DATA-DRIVEN STRATEGY

We use data and analysis to guide strategy and refine our approaches. Once a marketing campaign is live, we test, measure, and refine it based on real results. We make strategic adjustments to ensure the campaign’s success.

OUR CORE VALUES

Teamwork.

Strategy.

Analysis.

Curiosity.

Belief.

These principles shape how we approach every client engagement and ensure that we’re building marketing initiatives that drive meaningful business outcomes.

IS MARINER11 A GOOD FIT FOR YOUR BUSINESS?

We’re a good fit if…

  • You’re an ambitious SMB or nonprofit

  • You’ve built a successful business but feel stuck at your current growth level

  • You’re ready to invest in expert marketing to break through your ceiling

  • Your brand is underdeveloped and underutilized

  • You want to work with a single, trusted marketing team rather than managing multiple freelancers

  • You’re prepared to invest in marketing for 12+ months

  • You need to augment your leadership with marketing and branding expertise

We’re NOT a good fit if…

  • You need someone just to execute tasks, not provide strategic guidance

  • You’re looking for quick fixes rather than sustainable growth strategies

  • You don’t have the bandwidth to collaborate with us on the big, impactful projects