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Francesca Furchtgott Francesca Furchtgott

Francesca Furchtgott on Why AI Is Quietly Killing Your Online Visibility

Our co-founder Francesca joined Jordan Lally on the High Ticket AI Systems Podcast to discuss why AI is flattening brand differentiation across the web, what "brand" actually means, and the concrete steps small businesses need to take right now to stay visible in an AI-driven search landscape.

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Francesca Furchtgott Francesca Furchtgott

Four Questions to Ask Before You Invest in a Marketing Channel

Deciding which marketing channels to invest in is an important strategic decision for a business. Commit to the wrong ones and you will spend months and real money waiting for results that were never going to come. Get it right and your marketing budget starts working the way it should.

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Francesca Furchtgott Francesca Furchtgott

How Much Should a Growing Business Budget for Marketing?

Setting a marketing budget can be challenging. Should you increase your budget by a percentage more than the previous year? How do you know what your competitors are spending? How should your marketing budget compare to other line items?

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Francesca Furchtgott Francesca Furchtgott

Dan Male on Why SMBs Have an AI Advantage

Our co-founder Dan Male joined Session Interactive's "Built to Convert" podcast to discuss how SMEs can compete through strategic brand positioning, integrated search strategy, and the unique agility that larger brands can't match.

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Francesca Furchtgott Francesca Furchtgott

Press Release

Mariner11 Launches as Brand Marketing Agency for Ambitious SMBs and Nonprofits

Strategic merger combines ConiferCo and Daniel Male Consulting to address critical gap in SMB marketing services

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