Press Release
Mariner11 Launches as Brand Marketing Agency for Ambitious SMBs and Nonprofits
Strategic merger combines ConiferCo and Daniel Male Consulting to address critical gap in SMB marketing services
October 6, 2025 – DENVER – Mariner11, a new brand marketing agency helping SMBs and nonprofits break through growth barriers, is now serving clients across North America. Launched in September 2025, the agency brings together ConiferCo and Daniel Male Consulting LLC in a strategic merger, giving SMBs and nonprofits the expertise of Fortune 500-level strategy with the agility, flexibility, and pricing needed for dynamic growth.
The merger brings together two marketing practices with complementary specializations. ConiferCo focused on brand strategy and content marketing, while Daniel Male Consulting focused on search marketing, paid media, and data analytics. The two businesses collaborated successfully on client projects for over two years before formalizing their partnership through the Mariner11 merger.
Under the leadership of co-founders Francesca Furchtgott and Daniel Male, Mariner11 combines extensive marketing expertise with senior-level strategic thinking. Furchtgott brings an MBA from Harvard Business School and marketing, communications, and strategy experience spanning startups, nonprofits, and large private enterprise. Prior to founding Daniel Male Consulting, Male previously served as Vice President of Search Marketing & Linguistic Analytics at MRM where he worked with enterprise brands such as JPMorgan Chase, Benjamin Moore, The U.S. Army, and Honeywell.
Many SMBs find themselves losing deals to inferior competitors despite having superior products, while struggling to track ROI from fragmented marketing efforts and manage multiple vendors without in-house strategic oversight.
“Brand marketing is the key to a company’s success in the AI age,” said Francesca Furchtgott, Co-Founder of Mariner11. “Building authentic brand relationships is a powerful way for businesses to hold their own against large competitors. But many SMBs and nonprofits don’t have the right strategic marketing resources in-house to grow and scale their brand. That’s why they need a team like ours, which can provide both marketing strategy and an integrated, expert-driven implementation team.”
Unlike agencies that focus on large enterprises or the patchwork of freelancers that SMBs must coordinate and manage, Mariner11 offers SMBs and nonprofits an alternative. The agency serves clients as long-term brand stewards, offering a senior-only team who ensures that each marketing channel not only works seamlessly with others but also serves the brand and its marketing strategy. The agency’s areas of marketing expertise include content marketing, social media, email marketing, SEO and GEO, paid media, and website optimization.
“There’s something powerful that happens when you combine deep strategic thinking with hands-on execution. Most large companies and enterprise brands are investing in this, but agencies that truly do this for small and medium-sized businesses are few and far between,” said Daniel Male, Co-Founder of Mariner11. “Our clients aren’t just looking for marketing tactics, they want partners who understand their business goals and can translate them into marketing strategies that actually move the needle. We help organizations go from stalled to stellar, reaching the growth they’ve been dreaming of.”
Mariner11 serves clients across the United States and Canada, working with businesses and nonprofits that need a strategic brand partner to help them break through a growth ceiling. The agency has delivered results across diverse industries including air ambulance services, jewelry retail, business intelligence, and nonprofits.
Current clients include Charleston Hardware Co., Soundproof Cow, Constructive Dialogue Institute, CapZone Analytics, and more.
The company name honors NASA’s Mariner space program that explored other planets in our solar system for the first time. Like those pioneering missions, Mariner11 helps organizations navigate uncharted territory and reach destinations they never thought possible through the power of strategic teamwork.
About Mariner11
Mariner11 is a brand marketing agency for ambitious SMBs and nonprofits that are stalled in the atmosphere. Our senior marketers power your path to the stars using marketing strategy, brand development, content marketing, and digital marketing. For more information, visit www.mariner11.com.
Media Contact
Francesca Furchtgott
Co-Founder
Mariner11
Francesca @ Mariner11.com