NONPROFITS

MARKETING AGENCY FOR

Nonprofits need to speak to different audiences: they need to fundraise from donors while attracting the right people for their programs. Mariner11 exists to support multi-audience, mission-driven organizations.

NONPROFIT MARKETING CHALLENGES

We use your organization’s financial and operational objectives as our north star to craft your customized marketing strategy plan. Here are some of the many challenges we help solve for 501(c)(3)s.

  • No consistent presence on social media

  • Not making optimal use of Google Ad grants

  • Lack of messaging segmentation for donors, volunteers, clients, and other constituents

  • No clear KPIs or attribution models for marketing efforts

  • Lack of strategic content planning across departments

  • Difficulty defining brand messaging that speaks to all target audiences

CASE STUDY

Building an integrated marketing engine for a nonprofit social enterprise

By serving as a fully integrated, outsourced marketing partner, we unified the marketing efforts of the nonprofit’s mission and social venture arms, creating tailored messaging for each audience while maintaining brand consistency. We used cross-channel brand coordination, social media management, email marketing, integrated fundraising campaigns, annual reports, and print design to exceed both fundraising and business goals.

$626K

Excess fundraised above campaign targets in 2022-24

531%

Increase in CRM contacts since Nov. 2022

40+%

Average email open rate (nonprofit benchmark = 20%)

2x

Funds raised above goal for summer 2024 matching campaign

TRUSTED BY THESE ORGANIZATIONS

Logo with flame icon
Logo with a circular element resembling a torch, with the text 'EMMAS TORCH' below it.
Logo for Spark Club, featuring silhouettes of a woman and man exercising, with text 'SPIRIT CLUB FITNESS FOR ALL'.
Logo for Constructive Dialogue Institute with colorful overlapping speech bubbles.

BRAND MARKETING SERVICES FOR NONPROFITS

BRANDING

We are your brand stewards, ensuring all of your branded assets and communications are using the right messaging and visuals to maximize memorability and donor & constituent satisfaction.

ANNUAL REPORTS

We create beautiful and KPI-focused annual reports, summarizing your organization’s achievements, financials, and key stories as well as your vision for the future.

CONTENT MARKETING

From blogs to newsletters to educational resources, our expert copywriters and designers create content that will drive prospective donors to your website and compel them to give.

PAID MEDIA

Leveraging ad grants and your additional investment, we create impactful paid search, paid social and video campaigns that drive traffic and donations.

SOCIAL MEDIA

Our social media pros will bring your nonprofit to life across Instagram, Facebook, Pinterest, LinkedIn, YouTube, and more, building excitement about your mission.

EMAIL

Email marketing is hard to get right for nonprofits, but we have the track record to prove we can drive new donations and increase donor lifetime value.

WEB

While we don’t build websites from scratch, we can captain a redesign, expand and optimize your site content, and design gorgeous web assets.

SEO & GEO

We maximize the right kind of organic traffic to your website from search engines and AI LLMs, driving prospective partners and donors that are likely to convert.

Ready to take your nonprofit from stalled to stellar?

Fill out this form to get the conversation started or visit our contact page to learn more ways to connect with us.