GENERATIVE ENGINE OPTIMIZATION (GEO) & AI SEARCH SERVICES
This is the #1 question our clients are asking us.
The honest answer is: you can’t. But the better question is: “How do I adapt to AI and make sure AI tools understand my brand, trust my expertise, and recommend me?” That’s where Generative Engine Optimization (GEO) comes in. (GEO is also known as AEO, LLMO, and AI Search Optimization.)
AI search behaves like a combination of traditional SEO and Brand Marketing. We offer a full range of GEO and AI optimization services. Our approach focuses on helping small and mid-sized businesses earn visibility and influence inside AI systems while also strengthening the website fundamentals that protect your business even as organic traffic patterns evolve.
HOW DO I PROTECT MY TRAFFIC FROM AI?
AI-powered search is reshaping how your prospects discover and evaluate solutions. Its usage numbers are staggering.
While not every interaction on these platforms is a “search,” millions of queries that would have previously gone to Google are now being answered by AI tools. These tools are now simply another marketing channel where potential customers will either find you, or won’t.
WHY SHOULD BUSINESS LEADERS CARE ABOUT GEO?
191 M daily users
ChatGPT
66 M daily users
Google Search AI Overviews
35 M daily users
Gemini
22 M daily users
Grok
8 M daily users
Claude
Daily usage estimates as of January 2026.
AI models don’t “rank pages” the way Google traditionally has. Instead, they synthesize answers and cite brands based on signals like:
Brand authority — how often and where your brand is referenced across trusted sources
Content usefulness — clarity, structure, and how well content answers real questions
Topical expertise — whether your content clearly demonstrates subject-matter depth
Source trustworthiness — credibility, consistency, and clarity
Entity understanding — how well your brand, products, and people are defined and connected
Technical Optimizations — how fast your site loads and how easily crawlable your site is to AI crawlers
HOW DO LLMS ACTUALLY CHOOSE WHAT (AND WHO) TO RECOMMEND?
GEO is especially valuable for:
Small and medium-sized businesses competing against larger brands
Service-based businesses where trust and expertise matter
B2B companies with long consideration cycles
Brands seeing declines in non-branded organic traffic
Businesses that rely on education, thought leadership, or category expertise
If AI tools are already answering the questions that your prospects used to Google, GEO should be on your roadmap. To learn more about GEO, read our “must-knows” of AI Search.
WHICH BUSINESSES SHOULD CONSIDER GEO?
OUR GEO SERVICES
Our generative engine optimization process typically follows three distinct stages. Depending on your existing data and specific GEO objectives, we can tailor our support to one or two targeted areas that best serve your needs.
1. BASELINE AI AUDIT
Understanding where you stand today
Before making recommendations, we establish a clear baseline of how your brand is currently performing across AI and traditional search environments. The audit includes:
Brand & product messaging clarity
Generative AI engine presence for key queries
Website traffic from AI engines
Content & schema readiness for AI
Organic search visibility & traffic quality
AI competitor analysis
2. STRATEGY & ROADMAP
Turning insight into a clear, prioritized action plan
With your performance baseline in hand, we develop a GEO strategy and a roadmap that aligns with your business model, growth goals, and industry’s AI adoption curve. The roadmap prioritizes:
What will most influence AI visibility today
What will compound visibility over the next 6-12 months
What protects revenue if organic traffic declines
3. OPTIMIZATION
Executing where it matters most
Optimization is where GEO becomes real. Depending on your needs, this may include:
Brand & authority engineering
Technical optimization
Content AI optimization
Content creation
HOW WE DIFFER FROM OTHER GEO AGENCIES
✓ We don’t treat GEO as a replacement for SEO. We treat it as the next evolution of search where GEO and SEO work together to maximize your reach.
✓ We don’t use generic playbooks. We create a clear, customized plan your team can actually execute against.
✓ We optimize for meaningful metrics geared towards helping your business’s bottom line. We help you get cited for decision moments rather than generic queries or irrelevant web traffic.
✓ We’re amazing content creators. In addition to the deep analysis and strategy we bring to GEO, we also have a proprietary Content Marketing Engine process to create high-value, branded, and optimized content aimed at driving desired results in AI search.
LEARN MORE ABOUT AI SEARCH
If you're interested in learning more about how we can help you with GEO, let’s talk. Fill out the form here and we’ll be in touch soon.