PAID MEDIA STRATEGIST

Natalie has spent 15 years in paid media, working her way from boutique agencies to in-house at household names like T-Mobile and Petco. At T-Mobile, she built the in-house paid search program from the ground up. As Director of Paid Media at Petco, she oversaw $115M in annual cross-channel spend and rebuilt the full funnel marketing program, creating space and measurement frameworks for both brand and performance marketing.

Throughout her career, she's been energized by building new programs and evolving existing ones with a intentional focus on testing. Lately that means getting brands ready for a world where more people discover and shop through AI, and making sure their media and measurement keep up. She has been speaking about the impact of AI in media for years, frequently seen on Google stages and industry conferences such as SMX and HeroConf.

At Mariner11, Natalie leads media strategy and planning. She works with clients to figure out a budget allocation that gets them to their goals, builds the plan to get there, and sets up the measurement that shows whether it’s working. Clients get the same thinking she used to manage nine-figure budgets, scaled to fit their business needs.

Natalie lives in San Diego with her wife and senior pets, Xena and Kitty. She's an avid ocean swimmer and aims to snorkel as often as she can. When she's not in her office or in the water, she's at the ceramic studio sitting at the pottery wheel.