CASE STUDY
How we quadrupled a jeweler’s web sales through SEO, CRO, and content
CHALLENGE
Bulow Jewelers, a boutique custom jeweler in Denver, CO, is known for exquisite craftsmanship and exceptional customer service. However, their website fell short of reflecting the same level of quality. Our challenge was to transform the site into a powerful tool for attracting qualified leads and bring more private clients into the store, all with the goal of driving more sales.
SOLUTION
May 2023 - April 2025
Bulow Jewelers engaged us to get more out of their website. Through web content creation, CRO, SEO and brand new product photography, we helped them 4X their website’s effectiveness.
✔ Local SEO
Optimized all page content with local SEO keywords, updated image alt tags and compressed images, and fixed URL crawling and indexing issues.
✔ CRO
Imported reviews on website, added additional forms customized to product pages, optimized existing forms to increase form submission rate, and redid site navigation.
✔ New Web Content
Added 7 new product category pages—such as Custom Wedding Bands and Ring With Your Own Diamonds—to better highlight common customer requests and rank for more keywords.
✔ Brand & Product Photoshoot
Partnered with a professional retail photographer to redo all of the brand, in-store and product photography to better reflect the beauty of their pieces and warmth of their staff.
Photo credits: sparrowgraincreative.com & bulowjewelers.com
RESULTS
Measurement. Using the year prior to our partnership as a baseline (May 2022 - April 2023) we measured lift from our efforts for the following two years (May 2023 - April 2025).
4X
Increase in annual revenue by Year 2
$590
Increase in average order value by Year 2
210%
Increase in new leads in Year 1
322%
Increase in new leads in Year 2
87%
Increase in organic traffic
Increase in qualified sales leads on bulowjewelers.com from Baseline to Year 1 to Year 2.
Source: Wix | May 2022 - April 2025